A thought leader in marketing and advertising, Michael’s presentations reveal cutting-edge trends in advertising and marketing, branding, consumer behavior, and social media. He creates a visual excursion into the minds of consumers and what influences them to buy. He captivates audiences with the insights he unveils during his interactive keynotes and seminars. In addition to his many articles in the trade press, Michael is the author of Consumer Behavior: Buying, Having, and Being, which is the most widely-used textbook on this subject worldwide.
Michael is a Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding. He has spoken to Fortune 500 companies, top advertising agencies, associations and branches of government on six continents -- still waiting on Antarctica!
