Cathy Goodwin holds an MBA from Penn's Wharton School, where she studied finance and accounting. She also holds a Ph.D. in business from UC Berkeley, where she studied marketing and social psychology. Cathy taught in business schools for over 20 years. She now consults with small businesses in the areas of marketing, copywriting and storytelling. You can learn more from Cathy's book, Grow Your Business One Story At A Time, available in kindle version from Amazon. Cathy has lived all over North America, including Alaska and Canada. She now makes her home in Philadelphia with two rescue cats.