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Why is Change so Hard?

Understanding the Behavioral Science of Change.

Created byJennifer Hancock
IntermediateUpdated May 18, 2025

What You'll Learn

  • check_circleThe most effective unlearning technique
  • check_circleWhat the process of change is really like and what to expect
  • check_circleHow to train yourself and others to embrace change over time
  • check_circleHow to use rewards and reinforcements to maximize change adoption

About This Course

Before we can embrace change, we first have to unlearn our old ways of doing things. This 1 hour course will teach you how to utilize behavioral psychology techniques to help overcome resistance to change in yourself and in others. Program Description: What can science tell us about why people resist change? What you can do to help your staff adjust? This course covers how to utilize behavioral psychology techniques to help overcome resistance to change in yourself and in others. Before we can embrace change, we first have to unlearn our old ways of doing things.

This 1 hour course will provide participants with: The most effective unlearning techniques. What the process of change is really like and what to expect How to train yourself and others to embrace change over time. Topics covered include: How to unlearn old behaviors How to train up new behaviors How to use rewards and reinforcements to maximize change adoption

Course Content

2 activities • 12 videos • duration: 51m

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Video Lessons: Why is Change so Hard?-Part112 videos • 51 min
  • videocamWelcome and Introduction
    Duration 0:59
  • videocamUnit 1: Why is Change so Hard?
    Duration 3:31
  • videocamUnit 2: How we unlearn
    Duration 2:28
  • videocamUnit 3: The science of habit formation
    Duration 7:09
  • videocamUnit 4: Extinction Bursts and Blow Outs
    Duration 3:54
  • videocamUnit 5: Changing yourself
    Duration 8:44
  • videocamUnit 6: Embracing Change
    Duration 5:16
  • videocamUnit 7: Organizational Change - the buy in fallacy
    Duration 2:59
  • videocamUnit 8: Organizational Change - early adopters
    Duration 4:44
  • videocamUnit 9: Organizational change - the second wave
    Duration 3:20
  • videocamUnit 10: Organizational Change - the laggers
    Duration 4:14
  • videocamUnit 11: Controlling the change dynamic
    Duration 3:44
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Quiz-Part11 quiz

Your Instructor

Jennifer Hancock

menu_book32 courses
star1,761 reviews

Jennifer Hancock is the author of several books and founder of Humanist Learning Systems. She is considered one of the top speakers and writers in the world of Humanism today and specializes in programs involving applied behavioral techniques focusing primarily on how to stop bullying and harassment using science. Her insights on how to combine philosophy and science to help solve our problems more effectively have helped countless people all over the world.

Credit Information

What Students Are Saying

4.5 out of 5
Student's Choice
83 reviews
  • CB
    Carrie B.
    starstarstarstarstar

    like it change it little by little not all at once but that doesn't seem to happen at work

  • ND
    Natalia D.
    starstarstarstarstar

    The course give applicable information, and realistic expectations when facing change.

  • BK
    Brian K.
    starstarstarstarstar

    Organization went under cultural and mechanical change numerous times. Some of issues where clearly explained that we went through.

  • JK
    Julie K.
    starstarstarstarstar

    Yes. I enjoyed the course. It was a good reminder that change takes time and resistance is a normal part of the process.

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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