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Courses/Business/Sales skills

Selling Skills for Modern Professionals

Build the confidence, skills and techniques to sell products, services, ideas and solutions.

Created byMike Claytonworkspace_premium
BeginnerUpdated Oct 7, 2026
Selling Skills for Modern Professionals

What You'll Learn

check_circleApply a structured nine-step sales process to manage opportunities from lead to retention.
check_circleAnalyze buyer behavior and emotional drivers to frame value-based propositions.
check_circleExecute consultative selling techniques to diagnose client needs and handle objections.
check_circleNavigate complex organizational power structures and stakeholder relationships.
check_circleDevelop effective written proposals and pricing strategies that emphasize long-term value.
check_circleLearn key principles from 5 legendary voices in the field.

About This Course

You don't have to be a salesperson to need sales skills.

You didn't become a professional to sell. But sooner or later, most managers and professionals find themselves in a sales situation, and there will be times when you need to sell.

You may need to:

  • Pitch to a new client
  • Submit a critical written proposal
  • Persuade a customer to choose your solution, or
  • Secure crucial business partnerships

Your ability to guide a sale directly impacts your success.

This video course gives you a clear, practical framework for doing that well. It is specifically for professionals who need clear, actionable selling skills... without the fluff.

Who it's for:

Whether you're a manager who occasionally needs to win business, a professional moving into a more commercially focused role, or someone who simply wants to become more confident in sales conversations, this course gives you a structured approach, practical techniques and useful ideas that you can put to work immediately.

This course suits business and finance professionals, managers, team leaders, consultants, specialists, and business owners who need to sell as part of their work, whether regularly or occasionally.

You won't become a veteran salesperson overnight. But you will gain a reliable framework, a set of proven techniques, and the confidence to approach selling situations with a plan rather than guesswork.

Why Take This Course?

Designed for busy working professionals, each of the 27 video lessons delivers structured, bite-sized learning you can apply immediately to ongoing opportunities.

You'll get:

  • Short, focused video units you can watch at your own pace
  • Written for managers and professionals, not career salespeople
  • A balance of process, tools, and mindset
  • Practical techniques for the situations you are most likely to face
  • Insights from some of the most respected names in selling

You will walk away with a repeatable toolkit that transforms sales from an intimidating task into a manageable, strategic discipline.

Learn the process. Develop the skills. Build the confidence to sell when it matters.

Ready to start selling? Enrol today and start with the first unit.

Your Instructor

Mike Clayton
Mike Clayton

Business Trainer, Author and Speaker

menu_book27 courses
star1,514 reviews

Dr Mike Clayton is a business trainer, author and speaker. Since 2002, he has been helping professionals, managers and leaders to excel in their roles with management, leadership, and personal effectiveness training. Mike has written over a dozen books for major publishers like Wiley, Macmillan and Pearson, including: Powerhouse, How to Manage a Great Project, How to Speak so People Listen, Brilliant Time Management, and The Influence Agenda. Mike's professional background is 12 years as a project management professional with the London office of international management consultancy Deloitte. Prior to that, Mike had an academic career in Physics, working at the world renowned Schuster Laboratory of the University of Manchester.

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Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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