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Optimizing Culture & Communication for Competitive Advantage

Applying Organizational Archaeology™ and Organizational Acupuncture™ for Cultural Health & Excellence

Created byMark N. Clemente, MA
IntermediateUpdated May 18, 2025

What You'll Learn

  • check_circleUnderstand the dynamics of corporate culture and its impact on organizational performance.
  • check_circleLearn the principles of Organizational Archaeology™ for analyzing and managing corporate culture.
  • check_circleUtilize data-collection strategies and planning grids to implement culture improvement initiatives.
  • check_circleExplore the Organizational Acupuncture™ framework to address communication and cultural challenges.

About This Course

An insightful, practical course designed for HR and T&D leaders on how to build a high-performance culture for competitive gain. The course is based on two different yet inter-related methodologies:

  • The instructor’s proprietary, research-based methodology―Organizational Archaeology™― which is designed to help analyze and manage corporate culture. An accompanying 80-page (Adobe PDF) workbook contains data-collection strategies and planning grids to apply the skills presented in the course in real-life culture-improvement initiatives. Ideal for HR team use.

  • The instructor’s communication planning framework known as Organizational Acupuncture™. Based on principles of Traditional Chinese Medicine, the techniques taught in the course can help fix “broken” or “toxic” cultures, as well as address communication challenges caused by ineffective channels or company “silos.” An accompanying business eBook is provided for supplemental reading.

The lesson videos and materials are designed to help you understand the dynamics of corporate culture in order to enhance organizational effectiveness. Together, more than 6,000 students in 142 countries have taken the Organizational Archaeology™ and Organizational Acupuncture™ eLearning courses.

Course Content

18 activities • 18 videos • duration: 1h 15m

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Optimizing Corporate Culture Through Organizational Archaeology-Part11 videos • 5 min
  • videocamOptimizing Corporate Culture Through Organizational Archaeology
    Duration 5:05
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Organizational Archaeology: A Research-based Planning Approach-Part11 videos • 3 min
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The 3 Categories of Artifacts: An Overview-Part11 videos • 3 min
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Social Culture and Artifacts-Part11 videos • 6 min
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Material Culture and Artifacts-Part11 videos • 5 min
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Ideological Culture and Artifacts-Part11 videos • 5 min
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The Core Communication Components of Culture-Part11 videos • 4 min
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Applying Organizational Archaeology for Culture Analysis and Management-Part11 videos • 4 min
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Organizational Archaeology: Conclusion-Part11 videos • 3 min
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Organizational Acupuncture -- Introduction-Part11 videos • 3 min
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Key Terms & Concepts-Part11 videos • 4 min
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The Basic Principles of Traditional Acupuncture-Part11 videos • 3 min
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The Characteristics of Informational Energy-Part11 videos • 4 min
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Organizational Meridians (Communication Channels)-Part11 videos • 3 min
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The Blockages of Informational Energy-Part11 videos • 5 min
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Removing Blockages of Informational Energy-Part11 videos • 3 min
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The Organizational Acupuncture Model (Informational Energy Flow)-Part11 videos • 3 min
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Organizational Acupuncture - Conclusion-Part11 videos • 2 min

Your Instructor

Mark N. Clemente, MA

Writer & Communication Consultant

menu_book1 courses
star31 reviews

Mark N. Clemente, MA is an award-winning writer, communication consultant, and corporate trainer. He is the author of five books and dozens of journal articles and research studies on business communication and organization development. Mark has served as a senior writer in the advertising and PR units of the renowned communications agency, Ogilvy & Mather. He has also held senior communication positions with such firms as Alexander & Alexander Consulting Group, Coopers & Lybrand, and Howard J. Rubenstein Associates. As a consultant in corporate and organizational communication, his clients have included Alcatel-Lucent, The Boston Consulting Group, Novartis, IBM, Aon Consulting, CSC, and Deloitte & Touche. An internationally recognized speaker, Mark has conducted workshops for such groups as the American Management Association, the Association for Corporate Growth, Cornell University School of Law, International School of Management, the Society for Human Resource Management (SHRM), and the Strategic Research Institute. Mark has been an editorial contributor to prominent business journals and has been published and quoted widely in such publications as IndustryWeek, Human Resource Executive, The New York Times, the Washington Post, Harvard Management Update, Sales & Marketing Management, Merger & Acquisition Advisor and Executive Leadership. Mark holds a master's degree in strategic communication, and has taught college-level courses in speech communication and sociology.

Credit Information

What Students Are Saying

4.6 out of 5
Student's Choice
31 reviews
  • BB
    Brenda B.
    starstarstarstarstar

    Application of archeology concept was a bit superficial but do recognize that it has value if you know how. The acupuncture concept’s application was easier to grasp (simpler) and thus resonated more.

  • KS
    Kurt S.
    starstarstarstarstar

    Well done . Mark takes the topic to a level where you want to be an agent of change in your organization.

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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