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  3. /Soft Skills for Accountants

How To Grow Your Practice: Business Development Framework

In this course, accountants will learn a start to finish and easy to follow sales framework developed specifically for accountants detailing how to gain new business efficiently.

Created byTyra Hendrickson, CPA
IntermediateUpdated May 18, 2025

What You'll Learn

  • check_circleSelling on value vs. price
  • check_circleUnderstanding your ideal client
  • check_circleProspecting new business
  • check_circleLanding a meeting

About This Course

Business Development Framework for Accountants is a self-paced program specifically designed to help CPAs and accounting professionals master the skills needed to drive meaningful business growth. Sales can be intimidating for many accountants, but this course breaks down the process into a clear, actionable framework that makes selling feel natural and achievable—even for those without a sales background.

With a focus on selling based on value rather than price, this course teaches you how to identify your ideal clients, prospect effectively, secure meetings, and ultimately close new business. Whether you're aiming to grow your client base, advance within your firm, or position yourself as a trusted advisor, this program equips you with the tools and confidence to unlock your full business development potential.

Course Content

5 activities • 5 videos • duration: 2h 17m

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Introduction & Objectives-Part11 videos • 2 min
  • videocamIntroductions
    Duration 2:37
add
Prospect Your Ideal Client-Part11 videos • 39 min
add
Land Your First Meeting-Part11 videos • 37 min
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Advocate Your Unique Differentiators-Part11 videos • 24 min
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Negotiate Your Terms-Part11 videos • 32 min

Your Instructor

Tyra Hendrickson, CPA

CPA and Sales Evangelist

menu_book18 courses
star895 reviews

Ty is a CPA with almost 20 years of experience in both public accounting and sales. Ty worked as an accountant at firms ranging from small to large prior to moving into the accounting technology sector successfully building sales training programs for both Wolters Kluwer and Bloomberg BNA. Working in different areas of the accounting industry, Ty recognized that sales and business development skills are a necessary part of the job of a CPA, but also the most underserved in terms of skill development and training. Ty’s passion is to provide the tools necessary for accountants to not only be successful, but also enjoy business development. Ty has a Bachelor’s degree in Accountancy from Transylvania University in Lexington, KY.

Credit Information

What Students Are Saying

4.6 out of 5
Student's Choice
45 reviews
  • DC
    Don C.
    starstarstarstarstar

    Speaker has a real entrepreneurial perspective on how to grow your practise. Good principles that can be applied to a number of business scenarios. Really enjoyed the session.

  • AS
    Angela S.
    starstarstarstarstar

    Great presentation with lots of good action points. I would prefer that the slides have more info on them and that the slides be available to add to.

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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